Over the last one year, we've seen the Indian mobile landscape take a different shape.Following the entry of brands like Xiaomi, phone makers have discovered they can cut intermediary costs and offer smartphones with mid-range or premium hardware at much lower prices by selling exclusively online. Since then we've seen flash sales and invite-only sales from the likes of Lenovo, Micromax, and OnePlus, and online-only phone models from Huawei,YU, Meizu, CoolPad and InFocus.
Now, big players like Samsung, which were out of the online-only race (partly due to their large offline dealer and distributor networks), have also decided join the band wagon. The Korean giant has launched Galaxy J7 and J5 4G- enabled Android smartphones that offer superior specifications compared to some higher-priced mid-range phones from the company. The phones will retail exclusively on Flipkart and will not be sold offline.
We spent some time with the Galaxy J7 and here are our first impressions of the device...
The Galaxy J7 doesn't sport the premium metal-clad look like the A5 and A7 and instead follows the same old design language we've seen in the Galaxy S3, Grand and a number of other Samsung phones.
Above the display, there's a chrome grill embellished ear piece, sensors, a 5MP camera lens and a front LED flash. The power button is at the right edge while the volume keys are at the left. The metallic keys offer average tactile feedback and are easy to reach.The micro-USB port is at the bottom while the 3.5mm headset jack is placed at the top edge.
Samsung Galaxy J7 sports a 5.5-inch 720p Super AMOLED display and although we expected a 1080p screen,
the HD panel doesn't look bad. Just like other AMOLED displays, even this one offers slightly over saturated albeit vivid colours and great viewing angles. Touch response was excellent but the panel doesn't come with Gorilla Glass leaving the phone vulnerable to scratches.
The Galaxy J7 is powered by a 1.5GHz Exynos octa-core processor and 1.5GB RAM with 16GB storage and a microSDcard slot for expansion. It comes with a 3000mAh battery. The phone runs Android 5.1 Lollipop with Samsung's TouchWiz UI skin.
At Rs 14,999, the Galaxy J7 offers good value for money compared to other Samsung phones. It would face competition from the likes of Xiaomi Mi4, which is now available at the same price and offers superior hardware and better build quality, but doesn't come with the benefits of 4G and expandable storage. Another major rival could be the Lenovo K3 Note which comes at a much cheaper price
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